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Carl Runefelt, Founder, The Moon Group

by Crypto Heard
September 9, 2022
in NFT
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Opinions expressed by Entrepreneur contributors are their very own.

You are studying Entrepreneur Center East, a global franchise of Entrepreneur Media.

Carl Runefelt, aka The Moon, prefers to not be known as a crypto influencer, regardless of his a million followers on Twitter, practically 130,000 on Instagram, and nearly 32,000 subscribers on YouTube. I discover this request notably prudent at a time when the crypto world goes by way of its newest seismic shift, and demonstrating many times that it certainly can’t be influenced.


Entrepreneur ME/Farooq Salik

Carl Runefelt, founder, The Moon Group

Nonetheless, Runefelt claims to have sufficient pores and skin within the sport that proves not solely his experience (e.g. affect), but in addition the premise for his desire to be addressed as an entrepreneur and investor within the fast-moving blockchain sector. “I’ve personally invested in nearly 400 crypto startups, as a result of I’m extraordinarily assured that crypto will dominate the world sooner or later,” Runefelt says. “It could take one other decade earlier than we see mass adoption, which suggests that there’s nonetheless a novel alternative to ‘get in early,’ and spend money on lots of these firms that will likely be a dominant issue on this planet sooner or later. That is why I’ve invested and co-founded a number of crypto entities; for me, it isn’t sufficient to solely guess my web price, however my complete being is a giant guess on crypto. I am all in!”

Runefelt’s rise to crypto prominence has corresponded with the rise of retail traders who observe the funding ideas of celebrities and cryptocurrency holders on social media, which stays a non-traditional and nonetheless largely non-regulated supply of recommendation for investments of any sort. For Runefelt, his crypto-centric social media fame was extra a spontaneous improvement than deliberate. “At first of my profession, I began discussing my ideas and views on crypto over social media, changing into one of the vital adopted on-line personalities within the crypto area,” Runefelt explains.

“This led to me gaining thousands and thousands of followers and slowly changing into one of the vital adopted key opinion leaders, creating affiliate and sponsorship offers, which helped me construct my first capital to start buying and selling and investing.” Presently, Runefelt is an affiliate with various cryptocurrency exchanges, corresponding to ByBit, Phemex, and PrimeXBT, and I subsequently ask what distinctive worth he supplies to his massive on-line audiences. “I consider that I am very clear, I do not sugarcoat issues, and I am not afraid to be trustworthy and inform individuals the onerous reality, and I can see that individuals recognize that,” Runefelt replies.

His private story additionally appears to have a robust fascinating impact on individuals, particularly youngsters- in spite of everything, it stars Runefelt as a college drop-out and grocery retailer cashier in Sweden who went on to attain a Bugatti-driving life-style in Dubai in only a few years’ time. “I had no actual enterprise expertise, or perhaps a diploma from a college, however I had the desire to achieve success, and I set clear targets, researched Bitcoin, cryptocurrencies, entrepreneurship, and construct profitable companies,” Runefelt remembers. “I consider that your success isn’t decided by your diploma or work expertise, however your mindset and perception system, whether or not you consider in your self or not. What you consider turns into your actuality.”

A easy Google search on Runefelt will reveal that he’s referred to as a fan of the legislation of attraction, and on this interview, he shares with me various mantras he used, corresponding to “I’m completely satisfied,” “I’m rich,” “I’m profitable,” “I’m an entrepreneur,” “I’ve a yacht,” or “I’ve a non-public jet,” all of which, he believes has helped reprogram his thoughts and “entice that very life-style.” “I actually consider that I might have turn into profitable in any trade, whether or not it is the textile trade, music, movies- it would not matter,” he says. “It is all concerning the mindset and your perception system.”

Associated: Decentralised Funding Group Founder Haydn Snape On Why Dubai Will Develop into The Crypto Heart Of The World

A part of Runefelt’s philosophy for achievement can also be that one has to grab alternatives introduced to them, and that’s why he has backed, as an example, the Solana blockchain-based and spacethemed online game and metaverse Star Atlas and its governnace token Polis, Solana’s decentralized developer ecosystem SolRazr, and Victoria Digital Actuality Metaverse, that are only a few of his investments within the area. “I’ve had a couple of very profitable investments the place I made all the things from 50 instances as much as 300 instances by placing my cash solely on one single funding,” he says.

“So far, I’ve already made again all the cash that I put into these startups, and I anticipate the remainder of my investments to proceed to make me some huge cash.” Reaching excessive returns at an unbelievable fee has impressed him to direct his new earnings into startups and a few fairness investments, Runefelt provides. “I consider that I’m one of many greater liquidity suppliers within the area right this moment, making certain my cash is at all times working for me, at all times rising,” he says. “I by no means allow them to sit idle with out making extra money for me.”

Runefelt’s success method additionally features a robust dedication to researching and studying. Again in Sweden, he found Bitcoin whereas taking a deep dive into the matters associated to the historical past of the world’s banking and financial techniques, silver and gold investments, and so forth, and he believed on this digital gold from the get-go. “At first, I used to be making roughly US$1,500 per thirty days [at a grocery store], and one Bitcoin again then was round $3,000, and once I went all in, everybody thought I used to be loopy, even my mother and father,” he says. “My household had excessive expectations of me, and so thought I used to be reckless to spend all my money and time on-line, researching Bitcoin or this bizarre ‘web cash,’ not going to high school, and solely working in a grocery retailer. They noticed me as a failure at that stage.”

He proved them incorrect, and right this moment Runefelt says that his firm employs 150 individuals throughout workplaces in Seychelles, Estonia, British Virgin Islands, in addition to Dubai. “Way of life alone was an enormous issue when shifting to Dubai, not only for me, however for my future workers, as a result of Dubai is filed with expertise,” he says. “If you happen to’re a crypto investor and enterprise proprietor, that is the most effective place to rent. Additionally, it’s a metropolis of innovation, celebrating success and entrepreneurship, and main the best way for crypto traders and startups alike. These alternatives sadly aren’t obtainable in Sweden. Paying little to no tax right here in Dubai actually helps you scale your initiatives. Different international locations want to both limit or tax closely, which is why Dubai made extra sense.”

To take care of the extent of success he has achieved up to now, Runefelt now has wealth administration and funding groups that assist him in analyzing offers and creating methods, along with his total philosophy on this area centered on the idea that blockchain and cryptocurrencies are the keystones of a brand new monetary infrastructure. “We attempt to establish and spend money on founders which can be constructing game-changing enterprise fashions within the blockchain sector, and we glance to help fast-executing, technical groups that positively influence the crypto area and construct the decentralized internet,” Runefelt says. “We even have a thematic method, whereby we search publicity to the themes/tendencies which can be on the uptrend, such have been the metaverse and blockchain gaming in 2021.”

Now, with widespread crypto tokens plummeting greater than 70% in worth since November 2021, many crypto entrepreneurs and traders have returned to their drawing boards in an try to reinvent themselves. However not Runefelt- he says that he has at all times been cautious, and it is his hope that the bear market of 2022 will train everybody that very same high quality. “I attempt to at all times advise my group to steer clear of shopping for sure tokens and non-fungible token (NFT) collections, as a result of lots of them are very dangerous initiatives with very unclear fundamentals,” he explains. “It is very apparent within the crypto market that individuals like to repeat one another, as a result of it is really easy to generate income. I normally warn my viewers to steer clear of these clearly very dangerous concepts, as a result of they are going to for positive fail and they’re going to lose cash.”

In Runefelt’s opinion, the crypto ecosystem may stay fragile for the subsequent two to a few years. “This at all times occurs when you might have excessive euphoria, you need to go into excessive melancholy earlier than the subsequent cycle can begin,” he explains. “I have been very skeptical about NFTs and meme cash for 2 years already, even earlier than they began to get traction, and I need my group to steer clear of shopping for all of those entities.”

Associated: A New Frontier: Classes Learnt From Exploring NFTs, The Metaverse, And Extra

However from a private perspective, Runefelt says that he invests in a large number of new blockchain and crypto initiatives within the hope that amount will unearth high quality. “I believe that not less than 90% of all of the tokens and cash which can be reside right this moment will go down near 0, and I am additionally conscious that possibly 90% of all of the crypto startups I invested in will even fail, however I actually consider that, if I spend money on 400 most likely, 10 of them not less than will likely be massively profitable, and pays for the opposite startups,” he says. “I consider I am already essentially the most aggressive investor, however I believe I wish to take that to the subsequent degree and that I can simply spend money on 1,000 crypto startups.”

Going ahead, Runefelt goals to continue to grow his group, increasing the enterprise, and investing aggressively, however one in every of this his targets can also be to lift funds for charities that help kids with disabilities. “One of many massive issues I am doing this yr is sponsoring a System 2 racing group, with my face, emblem, and a fast response (QR) code on the automobile that allows anybody to donate Bitcoins to kids with disabilities,” he says.

And he goals to do all this and extra from his base in Dubai, which Runefelt believes is about to turn into one of many world’s key crypto hubs. “Recently, I sat down with some high-level insiders within the area from massive exchanges who informed me that they’re very inquisitive about establishing headquarters in Dubai, as a result of regulators and the federal government may be very optimistic in the direction of crypto. That is why I personally have my headquarters right here, and I anticipate others to do the identical very quickly,” Runefelt concludes.

Associated: Creating Impression (At Scale): Mundo Crypto Founder Mani Thawani

‘TREP TALK: Carl Runefelt affords ideas for entrepreneurs wishing to discover the crypto area

1. ADOPT THE RIGHT MINDSET

“Do not chase fast cash, as an alternative make investments for the long run, and consider in your targets. Consider in your self, visualize your targets, visualize your dream life and your perfect life-style, and you’ll obtain this stuff whether or not it is by way of crypto or another enterprise.”

2. BUY BITCOIN “For me, it’s extremely onerous to respect somebody as a crypto investor if they do not even have Bitcoin. For my part, you need to begin with Bitcoin, after which you may transfer into different cash, as a result of going into crypto by shopping for Shibu or a few of these NFTs first will solely make you lose all of your cash.”

3. FOLLOW CRYPTO ENTREPRENEURS AND INVESTORS ON SOCIAL MEDIA “It is at all times good to get impressed by different people who find themselves doing properly; nevertheless, don’t ever blindly observe anybody, however be sure that to at all times do your individual analysis earlier than appearing on an funding or commerce.”

4. DO YOUR RESEARCH “Shopping for issues randomly with out doing any analysis is the simplest option to lose cash very quick.”

5. UTILIZE THE LAW OF ATTRACTION IN ANYTHING AND EVERYTHING “The legislation of attraction may help you with friendships, relationships, happiness, well being, and actually something on the market. I am dwelling proof that it it’s extremely efficient once you wish to change your life-style, and make an entire lot of cash, and turn into an entrepreneur.”

6. MOVE TO DUBAI “Dubai is the most effective place on this planet for crypto entrepreneurs.”

Associated: Pulling No Punches: Robert Gryn, Founder And CEO, Metahero And Everdome



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